European Space Imaging becomes EUSI
- European Space Imaging
- 20 February, 2023
We are excited to announce that European Space Imaging are rebranding to the acronym of EUSI.
After more than 20 years in the Earth Observation business, and known personally by our customers and partners internally for many years as EUSI, we felt like it was time to modernise our brand. It was important to us that the new logo was representative of our commitment to innovation and the reliability of our delivery of imagery in an ever-changing technological environment. For this reason, the new branding is rooted in the company’s heritage and will continue to feature the block icon that has become synonymous with the Space Imaging family, but with a fresher look and feel.
“Many people recognise the block icon as belonging to a Space Imaging company, but not everyone understands the significance of it” says Adrian Zevenbergen, CEO of EUSI. “The triangle represents a satellite and the square a pixel on earth. The distance between the two can be linked back to the first VHR satellite to be brought to the European market, IKONOS, that was operated by EUSI. It is essentially a cleverly hidden message in the branding that highlights a proud legacy”.
Over the years we have heard EUSI pronounced a variety of ways, and we want to set the record straight with respect to our company name. We will always welcome being referred to as European Space Imaging, however the acronym is pronounced:
The new branding will be rolled out across all platforms in the coming weeks. It includes a new logo that is clean, modern and bold, as well as an update to our brand colours. The first physical appearance of the logo in market will be at DGI being held in London, 27 Feb – 1 March 2023.
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